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WhatIF?!

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Welcome to WHATIF?!

WhatIF?! is a multitrack programme created to support you on your digital journey. Sessions have been designed to enable broader collaboration, inspire new ways of thinking, and provide practical takeaways for day to day operations.

The programme places great emphasis on customer centricity and the application of Needs Purpose Value (NPV), which sits at the heart of Clarion’s ethos. WhatIF?! will assist the enablement of this at a visionary, strategic and tactical level.

See The Schedule     See On Demand

Let us know of any Feedback or Topic suggestions HERE

Inspire

Inspire

Small group sessions aimed at the Leadership Team, featuring external experts to challenge our status quo and support transformation planning

These sessions will be made available on demand for everyone.

Design

Design

Sessions for Event Directors and Heads of, focusing on customer strategy development for a digital portfolio

These sessions will be made available on demand for everyone.

Deliver

Deliver

Tactically themed sessions to assist the delivery of digital and hybrid products, with a focus on understanding and improving the customer journey.

These sessions will be made available on demand for everyone.

WHATIF?! Schedule

Below is the current WHATIF?! schedule. To find out more and to register your interest for any of the sessions please click on the session title and complete the registration form, noting the cut-off dates for registration per session.

All Sessions take place at 13:00 - 14:30 GMT unless stated in the Session description.

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  1. Working 9 to 5: What a way to build data strategies
    • Deliver
    WhatIF?! Deliver provides tactical sessions to assist the delivery of digital and hybrid products, with a focus on the customer journey. Season 2 focuses on key building blocks for developing Customer Lifetime Value and building loyalty, through a monthly series of guest speakers and discussion groups.

WHATIF?! On Demand

Below is the current WHATIF?! On Demand section. To watch any sessions On Demand simply click on any of the below sessions where you will find the video available to view.

For all Sessions that take place we will attempt to have the On Demand recording available to you within 24 hours of the live session.

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  1. Being LGBTQ+ inclusive: What can I actually do?
    • Inspire
    • Design
    • Deliver
    As part of Clarion’s broader D&I initiative and aligned with Pride, WhatIF?! would like to invite you to a session on LGBTQ+ in the workplace that will raise awareness of the issues the LGBTQ+ employees face in the society, and in the workplace, provide a platform of support and educate how to be an ally, as a colleague and as a manager.  
    Simon Feeke
    Simon Feeke, Director, Sustainable Business (Culture, Diversity & Inclusion) - Ernst & Young
  2. Building a Customer Centric Culture
    • Design
    Putting customer needs and experience at the core of what we do enables the delivery of high value. To do this consistently requires needs led product design, underpinned by ongoing customer insights, which if measured intelligently provides greater strategic advantage.
    Adam Ford
    Adam Ford, Chief Operating Officer
  3. Building Powerful Habits to feel Productive, Focused and Energised
    • Design
    In this session we focus on building and strengthening our habits so that we can feel energised and productive in our day to day. You’ll leave those bad habits at the door and walk away with habits that support you and help you to thrive!
    Laila Datoo
    Laila Datoo, Founder - a.life.more.mindful
  4. Flywheel in action – establishing, maintaining and growing truly engaged digital communities
    • Inspire

    Over the last few months and during the previous two WhatIF?! Inspire sessions, we have discussed and learnt about the importance of creating a customer journey that builds constant engagement throughout the year rather than driving event attendance only.

  5. For leaders: Building Mental Fitness and Managing Energy
    • Design
    This interactive workshop is designed to support you as a leader manage your own energy through understanding the indicators of stress and overwhelm, how to move through them and how to be high performing even in challenging times.
  6. From one channel to omni-channel, from funnel to flywheel – finding your advantage in a new media reality
    • Inspire
    The global pandemic is forcing the events businesses, traditionally rather conservative in adopting digital strategies, to rethink their business and find new ways to maximise their assets.
  7. How to manage Change and Uncertainty - including returning to working from the office
    • Design
    Whether it’s extended periods working from home, being in isolation or navigating a new reality as we go back into the workplace, this session will help you weather the storm.
    Laila Datoo
    Laila Datoo, Founder - a.life.more.mindful
  8. Managing Stress & Building Resilience
    • Design
    In this second session with Laida Datoo, our wellbeing expert, we will focus on building and strengthening resilience. We will explore how we can change our perspective in the face of pressure, so that we can manage our stress responses, whatever the situation.
    Laila Datoo
    Laila Datoo, Founder - a.life.more.mindful
  9. Managing Teams Through Uncertain Times
    • Design

    Responding to market disruption successfully requires a resilient and agile workforce. However, today's fast-changing environment presents complexities in strategy development and arguably greater challenges in the execution. Strategy implementation during a period of both business transformation and a readjusting workforce requires a dynamic approach, including trial and error while learning fast. This session will focus on leading your remote team through change to ensure success of new products, ways of thinking and bringing your strategy to life.

    Robert Glazer
    Robert Glazer, Founder and CEO - Acceleration Partners
  10. Managing your well-being mindfully
    • Inspire
    • Design
    This introduction to the topic of mindfulness and the power behind the practice is a great starter for teams new to mindfulness.
    Laila Datoo
    Laila Datoo, Founder - a.life.more.mindful
  11. Reimagining the future of customer interactions and experiences – what can we learn from experiential retail businesses about responding to the rapidly changing customer needs
    • Inspire
    The pandemic has forced a shift in our behaviour, whether it comes to entertainment, socializing, shopping, travel – how sustainable that shift is going to be is a million dollar question many are trying to crack.
  12. The Power of Brand
    • Design
    Transitioning from physical to digital requires a review of market posture in order for core competencies to remain relevant. This session aims to break the mould of tradeshow thinking to enable us to reposition as more than event organisers and establish resilient brands.
    Ranzie Anthony
    Ranzie Anthony, Founder & Chief Creative Officer - Athlon
  13. The Psychology of Digital
    • Design
    Digital transformation has dramatically changed consumer habits and expectations, disrupting business models which are placing greater emphasis on customer experience.
  14. Track 1 | Selling & Engaging in Digital (Sales and Marketing)
    • Deliver

    Tactically themed sessions to assist the delivery of digital and hybrid products, with a focus on understanding and improving the customer journey.

  15. Track 2 | Producing & Delivering in Digital (Content & Operations)
    • Deliver

    Tactically themed sessions to assist the delivery of digital and hybrid products, with a focus on understanding and improving the customer journey.

  16. Transitioning from Volume to Value to Drive Business Growth through securing Customer Permission, Increasing Engagement and Informing Interactions
    • Inspire
    A complete re-think of one’s business model is a daunting exercise. That’s where the Telegraph found itself a few years ago, in the face of rapidly declining advertising revenue – first print and then more recently digital.
  17. WELL-BEING SUCCESS - AMPLIFYING YOUR WORK-LIFE BALANCE
    • Design
    This session will empower you to pull together all your learnings and create the balance of work, rest and play that works for you! Participants will explore their values inside and outside work and learn techniques to balance priorities, whatever their situation.
    Laila Datoo
    Laila Datoo, Founder - a.life.more.mindful
  18. Women in Exhibitions
    In line with phase 1 of our D&I strategy where we committed to build partnerships that would support inclusivity in the workplace, we am delighted to announce that Clarion has joined the UK Chapter of Women in Exhibitions.
    Lisa Hannant
    Lisa Hannant, Chief Executive Officer

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