Transitioning from Volume to Value to Drive Business Growth through securing Customer Permission, Increasing Engagement and Informing Interactions

A complete re-think of one’s business model is a daunting exercise. That’s where the Telegraph found itself a few years ago, in the face of rapidly declining advertising revenue – first print and then more recently digital. The company addressed that challenge head-on by using customer insights to pivot from an ad-centric approach to today's subscription-first model.

Profitability drops, internal team overhaul and transition to first-party data strategy were some of the challenges of this transition. The consistency and belief in the need for this radical shift have led the Telegraph to creating an audience monetisation business that thrives on one-on-one communication, segmentation and engagement. 

Learn about this journey from the very person who led it. Followed by interactive discussion with questions and comments.
 

WATCH THE ON DEMAND VIDEO BELOW