Adam Ford joined Clarion Events in June 2018 as the Chief Operating Officer to lead improvements to Group operations, enable customer focussed value creation, and drive a high performance culture across Clarion.

Over the last 25 years, Adam has worked across a range of industries, geographies and scale of businesses with extensive experience of driving revenue and profit growth across start-ups and multinationals.   Most recently Adam was the Group Commercial Director at Reed Exhibitions responsible for strategy, M&A, and sales and marketing excellence.