From one channel to omni-channel, from funnel to flywheel – finding your advantage in a new media reality

Never let a crisis go to waste, once famously said Winston Churchill. The global pandemic is forcing the events businesses, traditionally rather conservative in adopting digital strategies, to rethink their business and find new ways to maximise their assets: strong brands and vast databases, with digital providing a new channel to what physical events have done so far – connecting sellers with buyers.

Customer insight achieved through segmentation becomes the key in achieving the goal of 365 customer engagement that delivers revenue and growth, despite the challenging circumstances of the global pandemic. Find out how the power of data segmentation has been used by OMR to effect the flywheel type of customer engagement, which thrives on data insight and feeds that insight back into the insight engine, both on the digital and in-person platforms.

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