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05 May 2022

Sales Manager (Travel, Enthusiast)

The Opportunity:

A great opportunity has arisen for a Sales Manager to work within Clarions Travel portfolio, the UK’s leading consumer shows in this sector. These shows include Destinations: The holiday & Travel Shows; Luxury Travel Fair and The Caravan & Motorhome Show.

This is a great opportunity for the successful candidate to have an input in the future success of these fantastic live events, hone their skills and develop as a sales professional in a vibrant, energetic and successful team. They will be able to manage a sales campaign, drive sales selling both sponsorship and exhibition opportunities as well as developing sales strategies and initiatives to ensure the ongoing growth of the events.

The ideal candidate will be assertive and confident, with excellent customer service, along with a practiced sales ability. They will have a hunger to reach and exceed set targets and adopt a tenacious ‘can do’ approach to creative problem solving. The ideal candidate will also be able to work calmly to a consistent high level of output, especially when busy and under pressure, and have the ability to multi-task.

The successful candidate will join an ambitious high-performance sales portfolio and become a key player in our continued growth. They will be able to develop new revenue streams, both internally and through discussions with key clients, as well as delivering existing products according to set budgets. They should have a great sense of team spirit and highly tuned motivational skills. A thorough understanding of floorplan management and sales promotional skills is also necessary. The role will also work closely with the Marketing, Digital and Operations teams.

Working as part of the Enthusiast Department within Clarion Events you will have the opportunity to be involved in other UK leading events.


Key Responsibilities:

  • Sourcing and contracting of new business and by the management of incremental growth from existing business.
  • Tele-Sales calls to existing and potential exhibitors in order to meet and exceed sales revenue targets across a portfolio of brands.
  • Developing and maintaining excellent relationships with exhibitors, sponsors, partners and the rest of the show team.
  • Management and curation of the floor plan alongside allocation of stand space in conjunction with the Sales team and Show Manager; together with the Operations Team.
  • Liaise with the Marketing Team to ensure they are appraised of all aspects of the content of the Event.
  • Ability to vet/be selective and source appropriate new exhibitors that fit with the brand values of the events and target audience.
  • Drive digital opportunities working closely with the Show Manager and Marketing Team.
  • Keeping abreast of market developments and identifying and researching new growth areas for sales.
  • Collating and producing sales plans and reports as required including predicting future sales and managing pipelines
  • Researching and conducting sales campaigns to attract sales.
  • Liaising with the whole show team including marketing, operations and finance to ensure maximum awareness of each element of the shows.
  • Resolving exhibitor conflicts both in the office and on site.
  • Maintaining key customer care objectives.
  • Ensuring that all sales administration is completed to a high and accurate standard and in a timely manner.
  • Effective management of the Sales Team including the re-book process on site
  • Attending industry functions when required (including occasional weekends) and visiting relevant UK and international based exhibitions.


Knowledge, Skills and Personal Attributes:

  • Solid and proven results/experience as a Sales Manager
  • Fluent in using data to manage and drive your own performance through Salesforce or similar CRM
  • Confident partnering with automated technology driven parts of the sales process – the ‘hand off’ and ‘take up’ of customer led tasks
  • Experience within exhibitions is desirable
  • Demonstrates effective active listening and communication skills both oral and written
  • Exceptional organisational and time management skills
  • Ability to negotiate and build rapport effectively
  • Strong objection avoidance and objection handling skills
  • Be able to build trust and show credibility amongst customers and potential customer base
  • Demonstrates ability to take ownership of tasks and to problem solve quickly creatively and positively
  • Be able to work calmly to a consistent high level of output, especially when busy and under pressure.
  • The ability to work both independently and as a team player
  • A hunger to reach and exceed targets and a tenacious ‘can do’ approach
  • Takes pride in their work, is assertive, confident and creative
  • Demonstrates an ability to report activity and future results effectively
  • Excellent market and product knowledge
  • Demonstrates high levels of productivity
  • Understands the benefits of face-to-face customer engagement, which is the bedrock of exhibition sales.
  • Demonstrates a hardworking and conscientious approach to sales, with a keen eye for detail.
  • Working on site during the buildup, open period and breakdown
  • Works well under positive direction but has the ability to self-motivate.
  • At all times representing Clarion Events in a professional manner

About Clarion Events:

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (  

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

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