Subpage Hero

26 Aug 2022

Sales Executive (Enthusiast)

The Opportunity:

An exciting opportunity has arisen for a talented Sales Executive to work on Spirit of Christmas the UK’s leading festive consumer show in addition to Spirit of Summer and the well-established Olympia Art & Antiques Fairs.

This is a dynamic opportunity for the successful candidate to drive the future success of these combination events taking place in June with over 500 exhibitors and November with over 800 exhibitors. They will be able to hone their skills and further develop as sales professionals in a vibrant, energetic, and successful team. They will be part of a focused sales team and drive sales by selling both sponsorship and exhibition opportunities.

The candidate will be part of a dedicated team on these events working closely with the Marketing, Operations, and Finance teams. Working as part of the Enthusiast Department within Clarion Events they may have the opportunity to be involved in other events.


The Candidate:

The ideal candidate will have solid sales experience with a proven track record in making high-volume outbound sales calls with success. They will be assertive and confident, with excellent customer service, along with a practiced sales ability and possess a hunger to reach and exceed set targets. They will have a natural tenacious ‘can do’ approach to creative problem-solving. The ideal candidate will also be able to work calmly to a consistently high level of output, especially when busy and under pressure, and can multi-task whilst managing workload.


Key Responsibilities:

  • At the heart of this role is the sales function. Its success will be determined by the sourcing and contracting of new business and by the management of incremental growth from existing business.
  • Tele-Sales calls to existing and potential exhibitors to meet and beat sales revenue targets across a portfolio of brands.
  • Developing and maintaining excellent relationships with exhibitors, sponsors, and the rest of the show team.
  • Personal high sales behaviors demonstrated on Salesforce.
  • Ability to vet/be selective and source appropriate new exhibitors that fit with the brand values of the events and target audience.
  • Understand and support the Sales Manager with the management and curation of the floor plan in conjunction with the Sales and Operations Team
  • Keeping abreast of market developments and identifying and researching new clients.
  • Handling inquiries on the telephone, by email, and producing mailings and general office correspondence.
  • Liaising with the whole show team including marketing, operations, and finance as required.
  • Resolving exhibitor conflicts both in the office and on-site.
  • Maintaining key customer care objectives.
  • Ensuring that all sales administration is completed to a high and accurate standard and promptly including managing and being able to report on their sales pipeline regularly.
  • Acting as a support to the sales effort including other Sales Staff
  • Attending industry functions when required (including occasional weekends) and visiting the relevant UK and international-based exhibitions.
  • Visiting clients when necessary/ appropriate – with other team members.
  • Liaison with the finance department to assist in deposit collection where necessary.
  • At all times professionally representing Clarion Events.


Knowledge, Skills, and Personal Attributes:

  • Solid and proven results/experience at a Sales Executive level.
  • Experience within exhibitions is desirable.
  • Demonstrate a clear understanding of events and the sales process needed to contract exhibitors.
  • Knowledge of a CRM system in particular Salesforce.
  • Be able to work calmly to a consistently high level of output, especially when busy and under pressure.
  • Understands the benefits of face-to-face customer engagement, which is the bedrock of exhibition sales.
  • Demonstrates a hardworking and conscientious approach to sales, with a keen eye for detail.
  • Is proficient in Word, Excel, and PowerPoint and has good written and oral communication skills.
  • Works well under positive direction but can self-motivate.
  • Creative and positive approach to problem-solving.


About Clarion Events:

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.


To apply, please contact

View all Vacancies