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Marketing Manager - EnergyNet

Permanent, Full-time

The Opportunity:

An opportunity has arisen for a highly motivated Marketing Manager to join EnergyNet’s marketing team. The successful candidate will help to plan, organise and execute innovative marketing campaigns primarily across a portfolio of international events focused on the energy sectors of Africa and Latin America.

 

About EnergyNet:

EnergyNet is a multiple award-winning producer of investment conferences & digital dialogues for Africa and Latin America’s energy sectors. Best known for the Africa Energy Forum, the longest running Forum for decision makers in Africa’s power sector, EnergyNet also produces region-specific investment meetings focusing on the power generation potential of some of the world’s most exciting emerging markets. Recent event locations include Lisbon, Miami, Cape Town, Cartagena, Lima, and Panama City. The EnergyNet team consists of around 15 people who are all passionate about the work we do in a supportive and collaborative environment.

 

The Candidate:

Supported by the Head of Marketing and Head of Digital, the successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. Previous experience in an events or relevant B2B role is essential.

 

Key Responsibilities:

  • Planning and delivering cross-channel digital marketing campaigns with support from the Head of Marketing in line with the event or project objectives
  • Assisting with the design, production and distribution of all promotional materials relating to the portfolio
  • Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
  • Maintaining and updating conference websites
  • Using digital channels and technologies to enhance the online presence of the business
  • Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
  • Continuous analysis and evaluation of marketing campaigns to improve performance
  • Assisting with the PR activity relating to the conference portfolio, researching material for press releases, building relationships with relevant press and partners
  • Building and managing relationships with external suppliers and negotiating prices
  • Working with key media & association partners to secure valuable external promotions for the conferences
  • Carrying out competitor analysis to identify potential threats and opportunities

 

Knowledge & Skills:

  • Previous experience in a similar position
  • Solid understanding of the events and digital media landscape
  • Proven ability to learn new tools and software quickly and independently
  • Strong experience in areas including insight development and audience segmentation
  • Proficient in Microsoft Office programmes
  • Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
  • Experience using a CRM system such as Pardot or Salesforce
  • Experience using a website CMS
  • Excellent knowledge of best practice across email, social media, paid media, landing pages & websites
  • In depth knowledge of marketing performance metrics
  • Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations
  • Excellent verbal and written English
  • Familiarity with data privacy regulations such as GDPR and PECR

 

Behaviours:

  • Enthusiastic & confident with a problem-solving approach to tasks
  • Positive attitude and passion for delivering results-driven campaigns
  • Professional and reliable
  • Creative and imaginative
  • Highly organized with excellent time management skills
  • Easily adaptable to changing markets & situations
  • Commercially minded and motivated to succeed
  • The ability to articulate and be persuasive
  • Diligent and thorough in approach to projects
  • Ability to work under pressure
  • Excellent communicator – great verbal and written communications skills that can translate complex data/technology in a simple way to a range of stakeholders

To apply, please contact Amy@energynet.co.uk 

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