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16 Aug 2021

Marketing Communications Manager - Enthusiast

The Opportunity:

A vacancy has arisen for a dynamic, consumer-centric Marketing Communications Manager in Clarion’s Enthusiast Department across Baby portfolio - The Baby Show Olympia, The Baby Show ExCeL, The Baby Show NEC and The Baby Show Live @ Home. Born in 2002, The Baby Show is the leading Baby, Pregnancy and Parenting B2C Event in the UK. Taking place three times a year at ExCeL London, NEC Birmingham and Olympia London, the live show supports some 70,000 expectant and new parents, babies and grandparents every year.

With the show being the nation’s largest shopping destination for all things baby, attendees can compare, try and buy from over 200 brands. It also offers a unique visitor experience with free support, information and advice from the UK’s leading baby and parenting experts on everything from sleep, birth, breastfeeding and first aid to weaning and development.

In 2020 The Baby Show opened its doors virtually and successfully ran five online shows - The Baby Show Live @ Home. The purpose-built platform and app intuitively digitally translated our physical shows and given our new attendees the chance to log in to three days of baby shopping heaven and leading live-streamed expert advice at anytime, anywhere.

This exciting new role offers a great opportunity to have an impact on all of the above events. The role will work closely with the Marketing Manager and Marketing Content Manager to implement each marketing plan in line with the event strategy. You will manage one Digital Marketing Executive in the run-up to each event as well as on-site additional staff. You will report directly to the Marketing Manager and work alongside the Show Manager on the overall strategy for the events. The Marketing Manager, Marketing Content Manager and Show Manager will provide the opportunity for development in addition to leadership, support and guidance on event strategy, campaign implementation, cost control and management.

The Candidate:

We are looking for an enthusiastic, articulate and extremely competent, customer-centric individual who is ready to take on the responsibilities of this Marketing Communications Manager role. The ideal candidate will have a strong set of digital skills and be ready to drive forward a comprehensive digital campaign as well as having good experience of the core principles of marketing. They will possess good leadership qualities. The candidate will have solid previous marketing experience, with a focus on implementing digital campaigns, as well as good communication and organisational skills and the ability to work well in a fast-paced environment, across different campaigns at the same time are essential.

Key Responsibilities:

  • Develop campaigns for marketing the Baby portfolio to achieve stated objectives of visitor numbers and admission revenue 
  • Work alongside the Marketing Manager to provide input into the marketing strategy 
  • Oversee the organisation of promotional activities, ensuring they are carried out efficiently, within agreed budgets and to agreed deadlines 
  • Devise and execute a continuous content strategy to encourage increased engagement of the audience 
  • Identify different, new and complex buying audiences 
  • Coordinate all marketing plans and activities and communicate well with the Marketing Manager, Show Manager, Operations and Sales teams to ensure that the plans are delivered effectively using tracking and analysis across a variety of platforms 
  • Plan and execute targeted digital marketing plans for web, SEO, SEM, email, social media, content, affiliates/Partners and influencers 
  • Utilise the CRM system to manage interactions with customers and potential customers. Help build customer relationships and streamline processes to increase sales, improve customer service, and increase profitability
  • Integral lead in managing and fore fronting targeted email campaigns, automation and segmentation through Pardot 
  • Work with a digital agency to determine the best strategy for paid digital campaigns and ensuring they are delivered with a good ROI
  • Briefing designers to produce required brand creative elements to a good standard for both print and online 
  • Remain up-to-date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness 
  • Build and maintain good relationships with a multitude of partners across the events, ensuring we get the maximum from each partnership/sponsorship 
  • Manage, monitor, maintain and regularly review relationships with key suppliers to ensure the highest levels of service are continuously delivered 
  • Support the Marketing Manager in the intelligence-gathering process 
  • Manage the marketing communications team to ensure they are motivated and have a clear development plan, to carry out responsibilities achieving objectives. Manage onsite staff who will report into the role during the shows 
  • Develop and maintain systems and processes which enable the team to carry out and report on its activities efficiently and effectively including post-campaign effectiveness reports and recommend ongoing improvements 
  • Promote a culture of testing and change to continuously drive improvement 
  • Manage and monitor budgets and feed into the budget setting process

Knowledge, Skills and Personal Attributes:

  • Solid grounding/understanding of the core marketing disciplines and what each can deliver
  • Digital marketing knowledge including social media, content marketing and affiliate/partnership marketing with experience working hands-on with performance marketing channels (PPC, Display, Paid Social) and knowledge of latest digital trends and social features (i.e. TikTok)
  • Email marketing – experience of building emails whilst being a confident copy writer
  • Understanding of databases and customer journey segmentation techniques
  • Proven understanding of tracking and response reporting  Knowledge of design and print processes
  • Excellent attention to detail and a hard work ethic are essential to balance a varied and dynamic workload
  • Ability to build a good rapport with all internal and external contacts at all levels
  • Campaign management - planning, execution, tracking, and analysis across a variety of platforms
  • Ability to multi-task and make decisions under pressure
  • Work independently but also a team player
  • Demonstrate values of passion, care, imagination and trust
  • Experience of managing a junior marketing person
  • Excellent project management, planning and organisational skills
  • Excellent interpersonal and communications skills
  • Good IT skills – word, excel, Canva
  • Excellent budget and financial management skills
  • Excellent negotiation skills
  • Competent and efficient in administration
  • Ability to be creative

About Clarion Events:

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ( Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight


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