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07 Jun 2022

Marketing Campaigns Executive (Gaming)


The Opportunity:

An exciting opportunity has arisen for a Marketing Campaigns Executive to join our Clarion Gaming Marketing Team. This position will focus on promoting Digital Portfolio and will report to the Senior Marketing Manager.

This role is suited to a highly organised individual that prides themselves on professionalism, remains calm under pressure, has strong time management skills, is commercially minded and puts the customer at the heart of everything they do.

 

Purpose of the Role:

  • Design and deliver marketing campaigns that feature timely deliverables for clients who purchase digital packages, individual webinars and/or brand view articles
  • Use the marketing mix to reach the right audience and use engaging content to ensure customer growth and ROI for clients
  • Ensure campaigns reach, entertain, engage and persuade the right target companies, decision makers and audiences to stimulate demand for products and services

Key Responsibilities:

  • Execute and deliver multi brand and multi product integrated marketing campaigns
  • Support the creation, prioritisation and management of marketing activities and create a schedule of marketing tasks to deliver work accurately and on time
  • Support the planning, development, production and repurposing of content for accurate delivery of the campaign customer journey across all touchpoints and channels
  • Support the marketing team in real time promotional campaign tracking, performance monitoring and optimisation, reporting daily on performance, adjusting campaigns and proactively acting on opportunities and resolving key issues. Including, UTM’s, & Google Analytics
  • Collect campaign data and insights and present insights during weekly team reviews
  • Support the marketing process of collating post-campaign data for use in performance reporting and presenting to cross-functional teams the insights to inform future brand activities
  • Support the accuracy and tracking of the marketing budget through raising PO's and adding expenditure accurately onto the marketing trackers
  • Utilise the CRM Systems and marketing technology tools to do the day-to-day marketing activity to build emails, templates, marketing assets and create customer data segments
  • Undertake copywriting for the website, emails and social media – ensuring the delivery of the brand standards through accurately interpreting the brand tone of voice, brand personality, USP and positioning and messaging is tailored towards individual customer segments
  • Liaise and participate in cross function teams, working groups, sprint planning webinar meetings and team stand ups.

 

Knowledge, Skills & Behaviours:

Desired skills include:

  • Previous experience in an office environment
  • A keen interest in developing a Marketing career
  • Ability to navigate relationships numerous stakeholders;
  • Experience with CRM systems;
  • Good understanding of creating a positive customer journey and maximising touchpoints
  • Strong marketing focused copywriting skills;
  • Ability to use analytical tools and report on findings;
  • Attention to detail.
  • Previous experience with Word Press, Falcon and Pardot would be a plus.

 

Values:

Clarion’s Gaming Division is the world’s biggest information provider for the global gaming (gambling) sector. We are more than just a service provider in the industry, we are a partner, and are passionate about doing whatever it takes to connect, support, promote and defend the interests of businesses throughout the International gaming neighbourhood – 365 days a year.

We are proud of our portfolio of market leading events and digital products and, as a team, we are a group of enthusiastic and passionate individuals driven by our core brand values:

  • We Embrace Trust and Loyalty

o We work in partnership with our customers and colleagues

o We invest time, care and energy in everything we do

o We are always inclusive

  • We are committed to our customers

o We will constantly aim to deliver stakeholder ROI

o We love to create positive experiences and rewarding journeys

o We believe in what we do

  • We Love Innovation

o We embrace mistakes

o We are a driver of positive change

o We are brave and able to test and fail

  • We are always learning

o We foster a culture of learning and development

o We are driven by insight, evidence and data

o We are not afraid to ask “why”?

 

About Clarion Events:

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

 

To apply, please contact Valdone.macdonald@clariongaming.com

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